Where

Concept | branding | User Interface & User Experience

iphone screen where

project introduction

It can be arduous to make friends in a new environment, especially when considering the desire to find people who have similar interests. ‘Where’ aims to connect people who share the same interests as one another. It’s a place that allows you to build new friendships. So there will always someone be who can join you for your next activity.

activity image
phone screen where
phone screen where

wherever you go

Have you just moved to a new place? Are you exploring the world on your own? Or just on a short business trip? ‘Where’ will help you to find people at your next destination to carry out your favourite activity with.


Not only does the website suggest you people to hang out with, but it also gives you a variety of location options for each activity near the chosen area. You can only chat, send and receive invitations by the matched people. A calendar helps you to keep track on your schedule.

make the user feel comfortable

The importance is to keep the website easy accessible and avoid unneccesary features. In order to set the focus on important functions, wireframing is a powerful tool for anyone involved in the project, therefore nobody is being distracted by the look and feel.

wireframe where

beauty meets function

The first step is to set a functional base, but without any surface even the best functions will fail. That's the point where beauty meets function. Creating an interface that speaks to the users is important, it's the key to transfer the emotions and the values what the brand stands for visually.

where_phone_container screen where
phone screen where
where_phone_container screen where
activity image
where logo

branding & definitions

The brand name reflects a question ‘where’ and at the same time also demonstrates an answer ‘here’. Both, question and answer, were constantly present during the conception process. You are able to build new frienships ‘here’, in your hometown, but also ‘where’ you will go in the near future. It also gives you the answer to: ‘Where’ can I find new friends? ‘Here’, with this product. ‘Where’ can we hang out after a match? ‘Here’, location suggestions are available.

where colors desk
where colors mobile
where logo